Having the right business development strategy is of particular importance on the upstream oil and gas industry for three reasons:
The first step in developing a strategy is to build a Decision Based Roadmap. This roadmap is built in conjunction with the client using a structured workshop referred to as an Opportunity Framing. The direction dictated by the roadmap informs the creation of the Business Development Strategy itself.
A Decision Based Roadmap establishes where the business is today and where it wants to go tomorrow, describing this journey as a sequence of decisions. The roadmap is created using a structured workshop, referred to as an Opportunity Framing, where the consultant helps the client define their objectives and the decision sequence. Learn more about Decision Based Roadmaps using the link.
Our approach to Business Development strategy is built around understanding the business needs of the client, where they enjoy competitive advantage and how their current asset mix positions them under different scenarios.
We start by analyzing the performance of our client’s current portfolio of assets in the context of their financial framework, under a range of scenarios. These scenarios cover external events, such as price fluctuations and partner decisions, and internal events such as reservoir or execution performance. Through this analysis, we help our clients understand which assets should be divested and where additions need to be made.
Having the required organizational capability, or having a plan to develop that capability, is a pre-requisite for delivering value from an asset. Developing an understanding of organizational capability helps our clients understand where they enjoy a competitive advantage and provides insights into where they should focus on growing capability and how they can do it.
As with a financial portfolio, concentration by hydrocarbon type, geography, fiscal regime, operating status or setting in an oil and gas company’s portfolio introduces greater risk. One of the main considerations in creating a portfolio is balancing the efficiencies gained through specialization with the protection granted by diversification.
Our approach is flexible and designed to adapt to our client’s situation and requirements. Our team is made up of industry professionals, all of whom have delivered value from assets as well as transacting in them, and it is the delivery of long-term value as an advisor that remains our focus throughout each engagement.